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市场调查

当前位置:网站首页 > 服务范围 > 市场调查

 
 

“台州威猎调查公司”市场调查方案将为您量身设计,当您公司需要?#31169;?#24066;场情况?#20445;?#35831;让我们来帮您做调查分析!

?#35805;?#21253;括以下几方面内容


1.市场调查的对象

市场调查的对象?#35805;?#20026;消费者、零售商、批发商,零售商和批发商为经销调查产品的商家,消费者?#35805;?#20026;使用该产品的消费群体。在以消费者为调查对象?#20445;?#35201;注意到有时某一产品的购买者和使用者不一致,如对婴儿食品的调查,其调查对象应为孩子的母亲。此外还应注意到一些产品的消费对象主要针?#38405;?#19968;特定消费群体或侧重于某一消费群体,这时调查对象应注意选择产品的主要消费群体,如对于化妆品,调查对象主要选择女性;对于酒类产品,其调查对象主要为男性。


2.市场调查目和要求

根据市场调查目标,在调查方案中列出本次市场调查的具体目的要求。例如:本次市场调查的目的是?#31169;?#26576;产品的消费者购买行为和消费偏好情况?#21462;?/p>

3.市场调查的内容

调查内容是收集资?#31995;?#20381;据,是为实现调查目标服务的,根据市场调查的目的确定具体的调查内容。如调查消费者行为?#20445;?#21487;按消费者购买、使用,使用后评价三个方面列出调查的具体内容项目。调查内容的确定全面、具体,条理清晰、简练,避免面面俱到,内容过多,过于繁琐,避免把与调查目的无关的内容列入其中。

4.市场调查表

市场调查表是市场调查的基本工具,市场调查表的设计质量直接影响到市场调查的质量。“台州威猎调查公司”设计的市场调查表有如下特点:

(1)市场调查表的设计要与该调查主题密切相关,重点突出,避免可有可无的问题;

(2)市场调查表中的问题容易让被调查者接受,避免出现被调查者不愿回答、或令被调查者难堪的问题;

(3)市场调查表中的问题次序要条理清楚,顺理成章,符?#19979;?#36753;顺序,?#35805;?#21487;遵循容易回答的问题放在前面,较难回答的问题放在中间,敏感性问题放在最后;封闭式问题在前,开放式问题在后;

(4)市场调查表的内容简明、尽量使用简单、直接、天偏见的词汇,保证被调查者能在较短的时间内完成调查表。

5.市场调查的地区范围

调查地区范围与企业产品销售范围相一致,在某一城市做市场调查?#20445;?#35843;查范围应为整个城市;根据城市的人口分布情况,考虑人口特征中收入、文化程度等因素,在城市中划定若干个小范围调查区域,划分原则是使各区域内的综合情况与城市的总体情况分?#23478;?#33268;,将总样本按比例分配到各个区域,在各个区域内实施访问调查。这样就相对缩小调查范围,减少实地访?#20351;?#20316;量,提高我们调查工作效率,减少费用。

6.市场调查样本的抽取

您想要委托“台州威猎调查公司”做哪些市场调查?---“正义调查”市场调查的内容

销售可能性调查:包括现有和潜在用户的人数及需求量,市场需求变化趋势,?#37202;?#19994;竞争对手的产品在市场?#31995;?#21344;有率,扩大销售的可能性和具体途径等;

市场基本状况的调查:主要包括市场规范,总体需求量,市场的动向,同行业的市场分布占有率等;

市场环境调查:包括政策环?#22330;?#32463;济环?#22330;?#31038;会文化环境的调查;

“台州威猎调查公司”市场调查的内容涉及关于市场的方方面面:
“台州威猎调查公司”还可对消费者及消费需求、企业产品、产品价格、影响销售的社会和自然因素、销售渠道等开展调查。

 

 
 
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